Kelly Wang

Discovering the future branding tonality for Lincoln North American.

Working on the upcoming Cadillac first EV business.

Lincoln Her Way is a designated service platform for female Lincoln owners to find exclusive relief and solutions for day-to-day car frustrations, as well as a place to share life experiences and inspirations.

Winning the pitch work with Verizon Enterprise account. We built a small but mighty team that not only offers the digital guidelines, creates a simple-to-follow system, component library, but also asset tracker and interactive solutions.

UI/UX design for the Coca-cola Company site , creating a common space for all the sub-brands and sharing coke’s company culture.

Initial look & feel as well as the Brand Identity and design for Porsche’s 000 Magazine.

This campaign is to steward the NCAA brand, to increase awareness of , and advocacy for, the positive values of intercollegiate athletics.

The To-go shopping place for everything GM, including vehicles, accessories, parts, merchandise and tires.

Ford Global UIUX has been crafted to provide a complete new look of the Design and Content vision for all aspect of a personalized Global user experience. Our goal is to provide the same love, care and attention to the content that lives on Ford.com that 300M+ users engage with each year.

GM was working with a car sharing subscription program named DRIVE. Our team was helping GM to create a new brand CARSCRIPTION that offers a variety of vehicles for monthly subscription. The work includes Brand naming, logo design, VI design and app UIUX design.

GM was working with a car sharing subscription program named DRIVE. Our team was helping GM to create a new brand CARSCRIPTION that offers a variety of vehicles for monthly subscription. The work includes Brand naming, logo design, VI design and app UIUX design.

GM was working with a car sharing subscription program named DRIVE. Our team was helping GM to create a new brand CARSCRIPTION that offers a variety of vehicles for monthly subscription. The work includes Brand naming, logo design, VI design and app UIUX design.

The one stop spot for all things Ford. We're scouring the web everyday to find the latest Ford news, articles, videos and more, then we're putting it all in one convenient place.

The goal was to create a responsive website that The one stop spot for all things Ford. We're scouring the web everyday to find the latest Ford news, articles, videos and more, then we're putting it all in one convenient place.

Visual study for the new Ford global branding specific for the Chinese market.

2018 Launch video for the All-new Ford Territory, a value vehicle that marketing for China Tier 2 and lower cities.

Co-art directing part of the Chinese Cultural documentary - The Great Tribe Season 2.

The 15s and 30s TV spot that demonstrate the voice control feature of the 2019 new Ford Territory.

My Profile within the GUX design is a powerful tool for markets to use to keep shoppers engaged in the shopping experience with Ford and retain owners’ loyalty to the Ford brand. It allows individual users to save vehicle information and shopping activities to a personalized space within the Ford domain. 

Freshening-up the Ford Build & Price tool on all devices, created different variations for global market needs (FNA, FOE, APA).

The goal was to simplify the shopping experience with a new look and style.

The vision of dream panel is to enhance the consumer experience of shopping at all the Ford dealerships. Our ultimate goal is to provide prospective buyers with innovative solutions and relevant information, eliminating the usual inconveniences of car shopping and making it more enjoyable.

How to apply Humankind philosophy to the University of Michigan in website, TV and development campaign materials. Humankind is Leo Burnett's approach to expressing a brand's human purpose.

Look for Print and Digital Catalog involving Brand Marketing direction (graphics and imagery), Ad, and digital style.

Ford has launched the first EV in China in the summer of 2019. The team have worked on the launch campaign (video production, print and digital assets), as well as the UI/UX for its charging app.

Art direction of photography, ad campaigns, Ford Field animation and more

The Greening of Detroit is a well-established nonprofit resource agency with a long history of successful and progressive initiatives. All the work adds economic value to the communities we serve, and focuses on using land in a way that improves quality of life, has environmental integrity and promotes education and stewardship.

Refreshed the digital image of QuickLane providing the consumer a better experience for routine maintenance.

Advertising Concept and Design for Digital, Broadcast offers, POS, Retail and Dealer end frame pieces.

Overall Concept and Direction for mobile, web and all things digital regarding the Chevy Silverado, as well as production and graphic pieces for Chevy Silverado’s features and updates bi-monthly online and direct mailer.

This is the campaign to launch the new Leo Burnett Detroit website, the agency that prides itself on creating messages that connect to a human purpose

Vietnamese food has long been celebrated in the culinary scene for its colorful use of and twists on some of the world's freshest ingredients. With its blend of simple French flair and eclectic Asian ingredients, it's no surprise that Vietnamese cuisine is emerging favorite on the global food trend.